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Latest Idea To Fix DRM: Give It A New Name
from the yeah,-that's-the-ticket dept
Since repeating the claim that DRM enables things for consumers isn't making it true, an HBO has a new idea: scrap the term DRM in favor of DCE. DCE, of course, standing for Digital Consumer Enablement. He says he doesn't want to use the term DRM any longer, not since consumers have come to understand that all it does it limit how they can playback and enjoy legally purchased media, but because it doesn't apparently express clearly just how wonderful the technology is. For instance, he says HBO is ready to roll out HD movies on demand, but "can't", because people might somehow copy them through the analog hole of component connections, which HBO or cable operators aren't allowed to disable. That's his example of DRM "enabling" a new service, and it's as weak as usual. A lack of suitable, wonderful, lovely DRM isn't holding up this service, but rather HBO's blind and dumb insistence on it, even though impracticality does a better job than technology of stopping HD movie piracy, and of, course, DRM doesn't stop piracy anyway.
36 Comments | Leave a Comment..
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Reader Comments (rss)
(Flattened / Threaded)
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Call it "Windscale"
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Freedom is Slavery
Ignorance is Strength
and Digital Consumer Enablement is good for the consumer
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Whoa!
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Ah I see....
Well that's certainly true. DRM..uhh..DCE I mean would certainly allow me to watch content with a ton of annoying issues added in, whereas before, I really had no reason to be annoyed, no hassles at all and I could watch what I wanted, when and where I wanted if I paid for it.
Thanks HBO!
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Re:
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DRM
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I snorted my soda when I first read what "DCE" stood for.
Seriously, when can we start beating these morons with a sturdy tree branch?
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LOL!!
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Pushing back
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Re: Whoa!
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Re:
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bah
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The amazing
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Re: DRM
So whats the problem with said person for trying to spread the word?
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DCE actually stands for...
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Humm..
Hummm, the artists are being ripped off man.. I've heard things saying that they actually receive somewhere in the range of 10% or less of what is made from their art. The artists are not outspoken about DRM, it’s the companies that rip of the artists that do. This seems a little odd to me.
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Sadly, it's closer to 2-3%.
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I got it!
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What Happened to Consumer First?
Why don't companies understand is that when people see HBO will be offering "free" HD movies on demand (providing you pay for HBO), more people will congregate towards its service and pay the associated fee. But when people see theres fine print and limits placed on the service, people will hesitate to pay for that.
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ROTFLMAO! Literally.
Literally.
It's sorta like calling a whore an "escort". ;-)
Hm.
So, every time a chic won't give me her number/addy/whatever... she's not RESTRICTING me, she's ENABLING... me to find another chic?
I get it!
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Another possible acronism
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The real question....
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My Two Cents on the Acronym
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Re:
Actually, I don't think it's even that much. According to the research I've done, the average musician for a major record label makes on average of 10 cents off of a $20.00 album. An Album costs $0.25 to produce, and the retailers make 3 or 4 dollars off of it. The rest of the money goes to the record label and the RI(p-off)AA. Artists are getting screwed over in ways most people can't even imagine.
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1984+23
How doubleplus unsmart.
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OMG
Mike, where are you? I agree with another guy who commented on another Techdirt blog. I want to see you describe a society completely run by DRM and crappy copyright laws. You do an excellent job of describing a wonderful world free of silly restrictions; I'd like to hear about a dark world infested with dictators who feel they have the right to control how we receive our digital entertainment. Show us a world where the NFL actually CAN sue somebody for just talking about a football game's events.
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Don't worry! Re: OMG
Regards,
Corporations of America
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Re: DRM
I did. They didn't.
Not me. I don't buy crap. I find ways to entertain myself that don't involve giving money to the evil corporate conglomerates.
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Re: ROTFLMAO! Literally.
If I were a whore, I think I'd resent being compared to the DRM pushers.
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Re: The real question....
Because . . . most people are? Or, if not stupid, then ignorant.
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Perfect!
Perfect!
Yup, I'm all for "consumer choice enhancement"
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