Latest Idea To Fix DRM: Give It A New Name
from the yeah,-that's-the-ticket dept
Since repeating the claim that DRM enables things for consumers isn’t making it true, an HBO has a new idea: scrap the term DRM in favor of DCE. DCE, of course, standing for Digital Consumer Enablement. He says he doesn’t want to use the term DRM any longer, not since consumers have come to understand that all it does it limit how they can playback and enjoy legally purchased media, but because it doesn’t apparently express clearly just how wonderful the technology is. For instance, he says HBO is ready to roll out HD movies on demand, but “can’t”, because people might somehow copy them through the analog hole of component connections, which HBO or cable operators aren’t allowed to disable. That’s his example of DRM “enabling” a new service, and it’s as weak as usual. A lack of suitable, wonderful, lovely DRM isn’t holding up this service, but rather HBO’s blind and dumb insistence on it, even though impracticality does a better job than technology of stopping HD movie piracy, and of, course, DRM doesn’t stop piracy anyway.