It seems that more and more brands and companies are trying to market themselves via Bluespamming -- sending out unsolicited messages and requests for connections to nearby mobile phones via Bluetooth. Marketers that use the practice, of course, don't call it Bluespam, and see it as a wonderful mechanism to use, even though the vast majority of people that receive the messages aren't interested in them. Now, it's the US Air Force that's turning to Bluespamming, as it plans to use the method to harass mobile phone users at a NASCAR race this weekend. A rep says Bluespamming will help prove the Air Force's high-tech chops to impressionable kids, while somebody from its ad agency says that it will help attract "tech savvy" recruits. Would they say the same things about email spam? Probably not. It's hard to see how annoying just about anybody with a Bluetooth phone in a particular area is a good way to market yourself, and never mind the horrific user experience of delivering content via mobile marketing. Needless to say, it's great to see the US government getting into the spamming business.
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