Flash-based ads, or other irritating ones such as those delivered by Intellitxt, are almost guaranteed to annoy internet users, since nobody likes to have the page they're reading suddently be covered up. Still, sites continue to run them, so you never know when the screen is going to become momentarily useless as the corner of the page gets pulled back to reveal an ad. The latest company to embrace this kind of advertising is Coors, which has plans to blanket several websites simultaneously at 4:53 each day with a Silver Bullet train racing across the screen, beckoning workers to get a Coors a few minutes later at the traditional post-work happy hour. It's hard to believe this will have the desired effect. When people see the ads, they're not going to think to themselves, "ooh, that makes me want to order Coors Light when I get to the bar"; they're going to think, "how can I make that damn train go away". Furthermore, we wonder if Coors is a little out of touch with the times. After all, who really is done with work by 5:00 anymore?
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