Several well-known retailers' web sites went down during the Thanksgiving weekend when they couldn't keep up with the traffic their promotions were generating. Now, it appears that the iTunes Music Store couldn't keep pace with the post-holiday rush as people tried to buy stuff for the iPods they received as holiday gifts, and redeem gift cards. There's been a lot of talk lately about the popularity of the iTunes store -- in particular, how little music iPod owners actually buy from it -- but apparently it's popular enough right after Christmas to overwhelm Apple's servers. While the revenue generated by sales from the store aren't as important to the company as the songs' function as a mechanism to lock users in to the iPod, having new iPod owners greeted by a floundering iTunes Music Store doesn't really live up to Apple's vaunted reputation for such a good user experience. The lasting effect of these problems are likely to be minimal; they just highlight how the logistical challenge isn't just getting hot new products in users' hands, but keeping up with them online, too.
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