RSS
It's News That Sony Has Recognized Its Promotional Content Has Promotional Value?
from the the-state-of-the-industry-today dept
A few months back, Sony bought Grouper.com for its video hosting/sharing technology. So, it should come as no surprise that Sony Pictures Entertainment has now agreed to offer up snippets of content from 100 Sony films and TV shows that others can include on their own blogs or social networking sites. Basically, this is Sony saying it's realized that promotional snippets from its content have promotional value and then offering it to its own video hosting site, and then publicly patting itself on the back for realizing the obvious. And people wonder why it's taking the entertainment industry so long to recognize the promotional value of content. They barely even recognize the promotional value of the snippets they traditionally use for promotions.
6 Comments | Leave a Comment..
- Rep. Doyle Introduces Bill To Provide Public Access To Publicly Funded Research
- Beware Of Those Who Claim They're 'Saving The Culture Business' When They're Really Protecting Those Who Strip Artists Of Rights
- The Rise Of The 'Professional Amateur' And The Fall Of Gated, Exclusionary 'Clubs'
- OK Go Shows, Once Again, How Content Is Advertising... And How There Are Many Revenue Streams For Musicians
- We're Living In the Most Creative Time In History
Reader Comments (rss)
(Flattened / Threaded)
They just want
Never forget that Sony are a criminal organisation under US, UK and European law.
[ reply to this | link to this | view in thread ]
- Radio?
- Good answer. Now how do you make sure your own crap gets played on the radio more than the neighbour's crap? Yes, you pay the radio. Well, not directly, because that's against the rules, so you do it "underhandedly" cuz payola is bad.
- Video clips, now, totally different. You sue the hell out of anyone daring hosting snippet out of anything. The best way to promote movies and shows? Avoid public exposure.
Thank you and good bye.
[ reply to this | link to this | view in thread ]
Re: They just want
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
Re: Re: They just want
and recall the biological definition
Is it bad that my mind has filed both versions under a little video clip of the two-headed muppet saying "They went that-a-way!"?
[ reply to this | link to this | view in thread ]
They're slippin'
[ reply to this | link to this | view in thread ]
Add Your Comment