It's News That Sony Has Recognized Its Promotional Content Has Promotional Value?

from the the-state-of-the-industry-today dept

A few months back, Sony bought Grouper.com for its video hosting/sharing technology. So, it should come as no surprise that Sony Pictures Entertainment has now agreed to offer up snippets of content from 100 Sony films and TV shows that others can include on their own blogs or social networking sites. Basically, this is Sony saying it's realized that promotional snippets from its content have promotional value and then offering it to its own video hosting site, and then publicly patting itself on the back for realizing the obvious. And people wonder why it's taking the entertainment industry so long to recognize the promotional value of content. They barely even recognize the promotional value of the snippets they traditionally use for promotions.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    misanthropic humanist, Nov 9th, 2006 @ 6:23pm

    They just want

    More vectors to spread their rootkits.

    Never forget that Sony are a criminal organisation under US, UK and European law.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Solo, Nov 9th, 2006 @ 7:31pm

    mmm... how is music promoted in the first place?
    - Radio?
    - Good answer. Now how do you make sure your own crap gets played on the radio more than the neighbour's crap? Yes, you pay the radio. Well, not directly, because that's against the rules, so you do it "underhandedly" cuz payola is bad.
    - Video clips, now, totally different. You sue the hell out of anyone daring hosting snippet out of anything. The best way to promote movies and shows? Avoid public exposure.

    Thank you and good bye.

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    PhysicsGuy, Nov 9th, 2006 @ 8:29pm

    Re: They just want

    is it bad when you only know vector to be defined as a variable containing magnitude and direction? i seriously had to stop for a second before proclaiming you an idiot and recall the biological definition before i got what you were saying :P

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    rootkit vector machine, Nov 10th, 2006 @ 5:08am

    people are strange...

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Dosquatch, Nov 10th, 2006 @ 5:12am

    Re: Re: They just want

    and recall the biological definition

    Is it bad that my mind has filed both versions under a little video clip of the two-headed muppet saying "They went that-a-way!"?

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Sanguine Dream, Nov 10th, 2006 @ 5:37am

    They're slippin'

    Sony knows they need all the publicity it can muster to boost its street cred for the PS3 release.

     

    reply to this | link to this | view in thread ]


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