It seems like every few months or so there's yet another news article published somewhere complaining that the video game industry doesn't focus enough on women. The latest is from the BBC, quoting someone from EA saying that the industry is "failing women." This is the same story that's been said for years. There was even a well-hyped video game company called Purple Moon during the last boom that was entirely focused on "games for girls" -- and it failed. The problem, it seems, is that every time someone tries to make such games, they focus so much on the "girls" part that they come up with silly, stereotypical ideas for games that emphasize the "girl" part, rather than the gameplay. In the meantime, it appears that there actually are a ton of female gamers -- it's just that they're more likely to be found playing "casual" games, rather than first person shooters. So, perhaps instead of focusing on "games for girls," the industry should stop worrying about it and focus on making good games.
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