Starbucks Can't Make Out Music Strategy Over The Noise From Milk Steamers
from the decaf-americano-with-extra-bob-dylan-please dept
Ever since Starbucks figured out that they were selling a fair number of CDs in its stores, the company has been working its "music strategy", with little success. It attracted a lot of attention when it began rolling out CD-burning kiosks to some of its stores, but as we suspected, they've been yanked from all but a few stores. Still, Starbucks isn't giving up on digital music, with a couple of ideas being mentioned: an in-store download service that works over existing WiFi hotspots, or "digital fill-up stations" where users can load MP3 players. One of the nice things about digital content is that it doesn't have to be distributed in a particular physical location, so the idea of having to go to a certain place to download songs, rather than doing it from home or some other convenient location, is a bizarre one. It's already failed once, in essence, with the CD-burning kiosks; it seems even less likely to succeed as a comptuter- or MP3 player-based service. Also, if a user's going to bother to bring their computer in to a Starbucks to download some music over WiFi, why wouldn't they just use iTunes, or whatever other download store they already use, and can access from outside the store?
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because...
Plus, if Starbucks is selling music cheaper within their hotspots - that might make it worth it. Use the saved pennies per song to pay for your frappachino.
"Buy this album and enjoy a mocha latte on us while your download finishes."
You could take this several places...
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Lame
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Starbucks is trendy...
What Starbucks should do have some group say that downloading there is bad and is a threat to children everywhere. Then thanks to the Streisand Effect 'The Buck' will make billions and rule the world.
... wait too late...
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i think it could work
i think the key thing being sold here, or where value is really being added, is thorugh convenience.
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Outlets
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Outlets
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SKRRRRRRRRWWWWOOOOOOOOOO
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Over Reaching
And in this case, it made news and early adopters loved the idea justifying the business plan.
But reality always challenges the best plan.
One year a retailer I worked for sold out early in the Christmas season of R/C cars. Everyone in HQ was estatic. The next year, we had R/C cars everywhere at all price points. SO many were drop shipped there was not enough room in the store for them - we literally tripped over them on the sales floor. And the inventory lasted until the following Christmas...
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Re: Outlets
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Re: because...
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Starbucks & music
When I go to Starbucks, and rifle through their little CD rack while waiting forever to just get a cup of coffee, I see all kinds of old Motown and soul compilations for $13-15 that can be bought at any Wal-Mart for $5.88 these days. Old Dylan albums, Stones crap - that stuff is everywhere for cheaper than what they try to sell it for. Don't fall into that 'impulse' buying, unless you're someone who actually likes over-paying for stuff.
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Starbucks & music
When I go to Starbucks, and rifle through their little CD rack while waiting forever to just get a cup of coffee, I see all kinds of old Motown and soul compilations for $13-15 that can be bought at any Wal-Mart for $5.88 these days. Old Dylan albums, Stones crap - that stuff is everywhere for cheaper than what they try to sell it for. Don't fall into that 'impulse' buying, unless you're someone who actually likes over-paying for stuff.
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download- CD - Wifi
Wifi should be free as well
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