Although Google is trouncing Microsoft in the search wars, they're using every option to go after their rival. The company has been talking to the Justice Department about the fact that Microsoft's forthcoming IE7 will have a searchbox pointing to MSN. They claim that this move is similar to other actions by the company, which got them into trouble in the past. This argument seems flawed for several reasons. It's very easy for the consumer to switch browsers, unlike operating systems. The rapid growth of Firefox proves that the company has no monopoly when it comes to browsers. Even within IE, it will be easy to add the Google toolbar or go to Google.com in the address bar. There's also the fact that Google has signed deals with Firefox and Opera to be the anchor tenant of their searchbars. By getting into bed with the government in going after a distant rival, the company is probably making a strategic mistake. Like Netflix's suit against Blockbuster, they may legitimize MSN search, to both consumers and analysts. More importantly, a company with the market position that Google has is bound to regret any move that expands the scope of antitrust case law. Would anyone be surprised if at some point the government investigates Google's "bundling" of search and email? Google's doing a great job competing with Microsoft; it's hard to see what they have to gain by getting the government more involved in their battles.
If you liked this post, you may also be interested in...
- Mississippi Attorney General Jim Hood Thinks Google Is To Blame For Infringement On The Web
- Feds To FISC: Of Course We Don't Have To Share Our Full Legal Filings With Companies Suing Us Over NSA Transparency
- Kansas City Cops Tell Man They'll Kill His Dogs And Destroy His Home If Forced To Obtain A Search Warrant
- Most Big Internet Companies Speak Out For Major Surveillance Reform
- Witness In No Fly List Trial, Who Was Blocked From Flying To The Trial, Shows That DOJ Flat Out Lied In Court