We saw a story this morning about how a Japanese mobile content company planned to launch a US MVNO and thought it was slightly interesting that a Japanese mobile company would start one here. But RCR News missed the real meat of the story: the MVNO, called Voce, is a "luxury MVNO" that charges a $1500 sign-up fee and $500 per month. In exchange for that, the rich and famous in LA and New York will get unlimited voice and data usage, as well as new exclusive handsets every four months. Several companies have attempted to make luxury mobile handsets, with mixed success. But luxury mobile service? That's a hard concept to figure out, though, like so many other high-ticket items, the mere air of exclusivity brought about by the price might make it a must-have item for the upper class set. And, if nothing else, Mobile ESPN's not the most expensive MVNO any more.
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