Will Verizon Kill 3G With Its Pricing?
from the you-betcha dept
Here's an article begging Verizon Wireless not to destroy their 3G rollout with horrible pricing. Verizon hasn't even admitted that they're rolling out any service, but the rumors say that they'll start some kind of rollout in the next few weeks. I already have a problem with them calling it "3G" (when it's really more like 2.5G). I also have a problem with them advertising speeds "up to" 144k, when you're likely to get nowhere near that (it's like saying my car can drive "up to" 160mph during rush hour). However, this article points out what might be the real killer of wireless data services: they're going to do a terrible job with pricing. The expectation of the writer is that they'll price per minute - which would destroy a lot of incentive to use it. Pricing per message doesn't sound very smart either. Pricing by bandwidth used makes him a little happier, until he hears numbers like $10/meg. Honestly, all of these plans suck. The only way people will really start to adopt wireless data services are (1) if they stop exaggerating how wonderful they're going to be and started really setting expectations and (2) if they went with some sort of flat-rate pricing plan. I understand the rationale behind metered pricing, but I think it's just going to turn off most users and slow down adoption drastically.