We constantly recommend the new artists we work with to seriously consider giving away their music for free in the beginning. It's a great way to get the word out about your music in a powerful way. When someone becomes a fan of your music they WILL tell others about it, whether it's free or not. So in the beginning it's a great approach!
In the interview it was mentioned that JMT always looks for new ways to connect with fans. The fan-artist interaction model will become the GOLD STANDARD of the industry, if it hasn't already. In fact, we have a client here in Nashville that I assure you has plans of launching a new site that does that in a powerful new way. As we are allowed to release further information regarding this new company, we will be leaking it on our facebook, twitter and myspace pages FIRST before ANYTHING gets released to mainstream media, so stay tuned.
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
Connect with us
http://www.twitter.com/zongmp
http://www.myspace.com/zongmusicpartners
http://www.facebook.com/pages/ZONG-Music-Partners-LLC/254935045208?ref=ts
Great article Gerd! You are on point my friend. While I'm very limited on what I can say, due to confidentiality agreements, I will point out that we are consulting with clients here in Nashville that are currently developing a platform very similar to your observations.
This new platform will, nonetheless, be a very powerful addition to the music industry and is designed to benefit both consumers and artists alike across all genres. By creating value for the consumer and reducing the margin of error for each artist, it will be the most relevant offering available in the marketplace today.
As we are able to release any additional info relating to this new platform, we will be posting on our twitter and facebook pages FIRST, prior to releasing ANYTHING to mainstream media, so stay tuned.
In the mean time, keep the great articles coming!
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
info@zongmusic.com
http://www.twitter.com/zongmp
http://www.myspace.com/zongmusicpartners
http://www.facebook.com/pages/ZONG-Music-Partners-LLC/254935045208?ref=ts
Great article Gerd! You are on point my friend. While I'm very limited on what I can say, due to confidentiality agreements, I will point out that we are consulting with clients here in Nashville that are currently developing a platform very similar to your observations.
This new platform will, nonetheless, be a very powerful addition to the music industry and is designed to benefit both consumers and artists alike across all genres. By creating value for the consumer and reducing the margin of error for each artist, it will be the most relevant offering available in the marketplace today.
As we are able to release any additional info relating to this new platform, we will be posting on our twitter and facebook pages FIRST, prior to releasing ANYTHING to mainstream media, so stay tuned.
In the mean time, keep the great articles coming!
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
info@zongmusic.com
http://www.twitter.com/zongmp
http://www.myspace.com/zongmusicpartners
http://www.facebook.com/pages/ZONG-Music-Partners-LLC/254935045208?ref=ts
It's very important for independent artists and their associated labels to be very innovative in their marketing in this day and age. Given the large amount of choices facing each music consumer nowadays, it's very important to create and implement an effective marketing strategy.
Also, just because production costs are lower now doesn't mean that anyone will discover a new artist. Given the large amount of choices facing each music consumer nowadays, that's why it's very important to create and implement an effective marketing strategy. We wish the best to every indie artist and label striving to pioneer a new road!!
Regards,
Benjamin Wade Inman, Founder
LAUNCHpad Music Group
An Indie Music Marketing Firm
Nashville, TN
http://www.twitter.com/launchpadmg
It all depends on where the individual's meaning of success stands. If an artist is happy with only selling a few thousand copies, that's great in my opinion! The music business is just that, a business and we have to turn a profit in order to survive. So yes, labels do make money, it's not a secret to anyone. It never has been.
It's true that indie artists can do some things on their own but it's also VERY important to mention that with so much saturation in the marketplace today and indie artist simply does not have the capital neccessary to hire the appropriate manpower needed to help market/position their "brand" to stand out from the others while also focusing on writing songs.
Labels, or borrowing from Tom Silverman above, Music Companies, will always be needed by a great majority of artists that truly want to break through to the mainstream. Then again, it also depends on what each band/artist considers success.
And yes, PRMan, I have heard of the Newsboys, I know their music very well. However, I'm not sure I could clasify them as 'Rock' If you want good 'Rock' I would recommend Decyfer Down's new album 'Crash', Pillar's new album 'Confessions' or up and coming bands Fireflight or Graylit. For those that haven't heard of these groups, Look up their Myspace pages and listen to a few songs.
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
http://www.zongmusic.com
Techdirt has not posted any stories submitted by ZONG Music Partners.
Fan/Consumer Power
We constantly recommend the new artists we work with to seriously consider giving away their music for free in the beginning. It's a great way to get the word out about your music in a powerful way. When someone becomes a fan of your music they WILL tell others about it, whether it's free or not. So in the beginning it's a great approach!
In the interview it was mentioned that JMT always looks for new ways to connect with fans. The fan-artist interaction model will become the GOLD STANDARD of the industry, if it hasn't already. In fact, we have a client here in Nashville that I assure you has plans of launching a new site that does that in a powerful new way. As we are allowed to release further information regarding this new company, we will be leaking it on our facebook, twitter and myspace pages FIRST before ANYTHING gets released to mainstream media, so stay tuned.
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
Connect with us
http://www.twitter.com/zongmp
http://www.myspace.com/zongmusicpartners
http://www.facebook.com/pages/ZONG-Music-Partners-LLC/254935045208?ref=ts
Glad Tidings
Great article Gerd! You are on point my friend. While I'm very limited on what I can say, due to confidentiality agreements, I will point out that we are consulting with clients here in Nashville that are currently developing a platform very similar to your observations.
This new platform will, nonetheless, be a very powerful addition to the music industry and is designed to benefit both consumers and artists alike across all genres. By creating value for the consumer and reducing the margin of error for each artist, it will be the most relevant offering available in the marketplace today.
As we are able to release any additional info relating to this new platform, we will be posting on our twitter and facebook pages FIRST, prior to releasing ANYTHING to mainstream media, so stay tuned.
In the mean time, keep the great articles coming!
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
info@zongmusic.com
http://www.twitter.com/zongmp
http://www.myspace.com/zongmusicpartners
http://www.facebook.com/pages/ZONG-Music-Partners-LLC/254935045208?ref=ts
Glad Tidings
Great article Gerd! You are on point my friend. While I'm very limited on what I can say, due to confidentiality agreements, I will point out that we are consulting with clients here in Nashville that are currently developing a platform very similar to your observations.
This new platform will, nonetheless, be a very powerful addition to the music industry and is designed to benefit both consumers and artists alike across all genres. By creating value for the consumer and reducing the margin of error for each artist, it will be the most relevant offering available in the marketplace today.
As we are able to release any additional info relating to this new platform, we will be posting on our twitter and facebook pages FIRST, prior to releasing ANYTHING to mainstream media, so stay tuned.
In the mean time, keep the great articles coming!
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
info@zongmusic.com
http://www.twitter.com/zongmp
http://www.myspace.com/zongmusicpartners
http://www.facebook.com/pages/ZONG-Music-Partners-LLC/254935045208?ref=ts
Innovation
It's very important for independent artists and their associated labels to be very innovative in their marketing in this day and age. Given the large amount of choices facing each music consumer nowadays, it's very important to create and implement an effective marketing strategy.
Also, just because production costs are lower now doesn't mean that anyone will discover a new artist. Given the large amount of choices facing each music consumer nowadays, that's why it's very important to create and implement an effective marketing strategy. We wish the best to every indie artist and label striving to pioneer a new road!!
Regards,
Benjamin Wade Inman, Founder
LAUNCHpad Music Group
An Indie Music Marketing Firm
Nashville, TN
http://www.twitter.com/launchpadmg
Re: My wife
It all depends on where the individual's meaning of success stands. If an artist is happy with only selling a few thousand copies, that's great in my opinion! The music business is just that, a business and we have to turn a profit in order to survive. So yes, labels do make money, it's not a secret to anyone. It never has been.
It's true that indie artists can do some things on their own but it's also VERY important to mention that with so much saturation in the marketplace today and indie artist simply does not have the capital neccessary to hire the appropriate manpower needed to help market/position their "brand" to stand out from the others while also focusing on writing songs.
Labels, or borrowing from Tom Silverman above, Music Companies, will always be needed by a great majority of artists that truly want to break through to the mainstream. Then again, it also depends on what each band/artist considers success.
And yes, PRMan, I have heard of the Newsboys, I know their music very well. However, I'm not sure I could clasify them as 'Rock' If you want good 'Rock' I would recommend Decyfer Down's new album 'Crash', Pillar's new album 'Confessions' or up and coming bands Fireflight or Graylit. For those that haven't heard of these groups, Look up their Myspace pages and listen to a few songs.
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
http://www.zongmusic.com