If I owned a theater I could provide consumers with an experience they can't get at home. Better sound system, bigger screen, more comfortable furniture, better snacks, cleaner room, etc...
Serving wine & beer would be a good idea. How about descent food instead of just crap you can buy at 7-11 and smuggle in yourself. Of course too many cities make it almost impossible to get a liquor license or a food prep license.
What about giving away promotional items related to the movie you are watching? A prize drawing or getting a special promotional code with your ticket is something you can't get at home.
There are a lot of things that can be done to get people in the theaters. Making home watching too inconvenient or too expensive isn't one of them.
No way in hell will I pay $30 to watch a movie at home.
You have content creators, distributors (networks), advertisers that foot the bill and then the consumer. As the barriers from creators to consumers crumble, the distributors, instead of adding value to the consumer (like ease of access to content), have tried to become road blocks and force consumers to continue to come to them. What they are really doing is contributing to their own demise as consumers actively seek other ways to get content. Instead of a road block, they are just a shrinking speed bump...or more like a flattened squirrel.
Going to Myspace was like walking in to a teenager's bedroom. There was obnoxious music blasting at you and you couldn't find the button to turn it off, there were ugly posters and pictures everywhere, you couldn't read the text through all the garbage, and if you could every other word was 4 letters and ended in "UCK". All that was missing was the smell of dirty laundry and bong water.
Myspace lost because even parents of teenagers have no interest in hanging around a teenager's room for more than a few seconds IRL. Why would people want to recreate the experience digitally?
With Facebook, I can communicate with my 4 year old nephews, my 22 year old son in Iraq, or even my 80-something grandmother.