I think artists taking back control of their music is great for the industry. Labels have been resisitant to change while indie artists have seen incredible success embrassing technology and doing their own marketing through social media. Interestingly enough, some artists have used the brand platform, like we do at VerveLife, to promote their their music (http://www.vervelife.com). Some bands have even gone as far as to sign with brands abandoning labels all together. Are brands the future of music?
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