I have promoted 3 successful business for over 9 years by using free seminars as an introduction to paid services (typically workshops). Free is still the best way to introduce an uncommon service business.
There is however a fine line between giving too much in depth and quality, which can overwhelm people from the depth sometimes and not giving enough. I've found giving good quality for free attracts quality people who feel if the free information is good, the paid information must be even better.
As my professional is small business development giving away free to start is excellent. Its also a strategy I have used with success with various other clients as well. It works great for businesses who sell services that aren't well known and need an educational element to impact the value of their services.
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Free Does Work!
I have promoted 3 successful business for over 9 years by using free seminars as an introduction to paid services (typically workshops). Free is still the best way to introduce an uncommon service business.
There is however a fine line between giving too much in depth and quality, which can overwhelm people from the depth sometimes and not giving enough. I've found giving good quality for free attracts quality people who feel if the free information is good, the paid information must be even better.
As my professional is small business development giving away free to start is excellent. Its also a strategy I have used with success with various other clients as well. It works great for businesses who sell services that aren't well known and need an educational element to impact the value of their services.