Interviewing independent label-managers here in Norway about this lately I found some interesting strategies in relation to Spotify. Some of the smaller that was took all recordings off Spotify a couple of years ago are now back because they did not see any increase in sales in download while they were away. Others maintain a policy where they keep new records out for 3 years before putting what is then a back catalogue back on. They insist this is good for business, but do not say it would be the best for all labels regardless off musical styles. For one, KKV, the oldest independent record company in Norway, it makes sense because so many of their customers, even in tech savvy Norway, still wants CDs AND because in some years sell as much as half of their records in countries like Germany and the US, where streaming is still generally small, but especially small for their repertoire.
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Dynamic Spotify handling
Interviewing independent label-managers here in Norway about this lately I found some interesting strategies in relation to Spotify. Some of the smaller that was took all recordings off Spotify a couple of years ago are now back because they did not see any increase in sales in download while they were away. Others maintain a policy where they keep new records out for 3 years before putting what is then a back catalogue back on. They insist this is good for business, but do not say it would be the best for all labels regardless off musical styles. For one, KKV, the oldest independent record company in Norway, it makes sense because so many of their customers, even in tech savvy Norway, still wants CDs AND because in some years sell as much as half of their records in countries like Germany and the US, where streaming is still generally small, but especially small for their repertoire.