I agree. New movies are not released via Netflix streaming service, and any TV Shows they do have are normally missing anywhere from the last 2 to 5 seasons (maybe Netflix hasn't heard of Hulu, since Hulu's free service has more TV content then Netflix). I would have no problem with paying for streaming service if the service contained the same things I can acquire through the mail service.
As it is, I'm probably canceling my Netflix account instead of paying monthly for a limited selection of movies and shows. Congratulations Netflix, you went from receiving my money monthly to not at all...good things you raised your rates to compensate for the lost income.
"If his "business" is truly valuable then his URL shouldn't be important."
Couldn't that statement be applied to the Pac-12 as well, which would avoid this entire set of events? If he had the site first, whether he's using it or not, that doesn't give the Pac-12 the right to take it from him.
Technically, it could be "sticking it to them." Many console manufacturers lose money on a console, and make it back in licensing for the games on the console (that's why most stores don't put a console on sale, they just bundle other stuff with it to make it more enticing). So, I guess it would be kind of sticking it to Sony if you bought a PS3 and never bought a game for it /shrug.
However, I do understand the OP's desire to jailbreak one just to do it...