Actually, that's not what happened at News Corp. The problem there is that they have an old man still sort of running things. He hates the internet because he doesn't understand it. So rather than listen to the experts who have said "Don't do it, it won't work!", the company has been forced to go along with the pet project of a past-it figurehead.
First of all, this idea of 'objectivity' is a myth that only non-journalists would peddle. Journalists should record the events that occur and interpret them for the reader, helping us all to make sense of the world. In other words, a journalist's first aim must always be truth rather than objectivity. Yet another way of putting it would be: people don't know what objectivity means.
PR is an industry which loathes truth. Many news sources are already overrun by PR tosh which swamps and hides real news with promotional and potentially untrue stories. If anything, there ought to be fewer PR jobs around.
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Re: Re:
Actually, that's not what happened at News Corp. The problem there is that they have an old man still sort of running things. He hates the internet because he doesn't understand it. So rather than listen to the experts who have said "Don't do it, it won't work!", the company has been forced to go along with the pet project of a past-it figurehead.
Nonsense
First of all, this idea of 'objectivity' is a myth that only non-journalists would peddle. Journalists should record the events that occur and interpret them for the reader, helping us all to make sense of the world. In other words, a journalist's first aim must always be truth rather than objectivity. Yet another way of putting it would be: people don't know what objectivity means.
PR is an industry which loathes truth. Many news sources are already overrun by PR tosh which swamps and hides real news with promotional and potentially untrue stories. If anything, there ought to be fewer PR jobs around.