Well, this one has sparked some thought from it's readers, and most of what I am going to add has been covered somewhere in the comments above, but lets first take a quick look at history....
When the CD when into the mainstream consumer purchase frenzy the record labels got rich... and I mean mega rich while the artists also benefited from a sudden rebirth of their income (take any artist who republishes albums based on their hits...Rod Stewart anyone) but while the record labels where getting mega rich and having lavish drug fuelled parties they took their eye off the ball.... Suddenly the CD burner was becoming popular in the dorms of universities and music piracy became a mainstream business opportunity for any budding student (and I'm sure some of those pirates where setup for life on those dishonest earnings) Also their was the corrupt world of radio airtime that then closed down....
And then come the digital age.... and the labels ignored it.... and ignored it.... and are still trying to ignore it.... Why? Well for the past 50 years they have dealt with tangible product, something that needs to be manufactured, packaged and distributed, now artists can self publish and self promote taking 100% of the income.... Look at what Radiohead did and I'm sure others followed.
The artists today, much like movie stars should be signing contracts that allow for them ti take pride in their work and gain the royalties for their efforts, not take an advance in a hope that they may get rich if they do well...
If you took a major artist, lets say U2, yes they could take a huge advance because their label knows they have millions of fans who would buy the music, but what if they themselves said, you know what I want people to be happy with their purchase and pay for what it's worth....
So as to the $1.29 debate, I actually thought that .99$ was too much as when you do the math on it, if an album has on average 12 tracks you would be paying 12 bucks for it, yet go onto Amazon and buy the CD, packaging and all for less that it costs digitally, and you know what, when your computer crashes that CD is still on your shelf, and you know what, want to put that CD into as many devices as you like and you can.... DRM, Digital and high costs really do fuel the piracy game.
I closing thought for the labels is to get in touch with your mass market consumers and listen to what they expect because until you meet their needs piracy will keep holding you hold.
(oh and the poster who said .10$ is a little unrealistic but I get where your coming from, if 10 million happily buy the song for .10$ then that is 10million who would probably go back for seconds, if 1 million buy at $1.29 then you may only have 300k go back for seconds...
Good discussion here, I think that the internet provided the means to gain access to every niche, as Suzanne pointed out, Myspace provide the platform for anyone to publish themselves, yet the record companies still want to cash in and make big bucks on their old business model of selling CD's and broadcasting rights.... Where does that leave the small artists?
If you publish yourself on youtube with some background music, there is a very high probability that your video will be removed unless you can prove that you had the artists (or record companies) consent to use that peice of music, yet if someone loves your track that you self published on Myspace and helps promote you through the use, you don't have the lawyers banging down their doors....
So where's the cash coming from for small self published artists?
So given that, if you also incorporated a print to web technology either as a clickable image or purl or 3d barcode and in the interface also had an option to include say Buzzed (like Yahoo's or maybe Digg) comments with XX thumbs up as part of the printed copy would that add an even more social dimension to the print, I mean it almost becomes alive then as new people print their's off new comments would be available, and users could subscribe to the favourite commentors etc etc
Hi Michael, this is not the only place we are seeing such mismatch of providors and consumer wants/needs, some print editions get it right, others get it seriously wrong.
I was recently in Germany and happened to pickup the international edition of the NY Times (wasn't called that on the front, but was referred to as the NY Times International edition throughout the paper)athen the following morning I had the international edition of the Independant... the difference was astounding with the amount of advertising in The Independant.
So what if you could control the content in the printed editions and also print on demand in a place of your choice?
I have written a series of blogs on the subject (links below) about an intelligent Kiosk with various options for content control and levels of cost based on targeted advertising (well you have to subscribe so they have demographic information of you!)
Anyway have a read and please feedback.
Part 1 : http://tinyurl.com/fonp1
Part 2 : http://tinyurl.com/fonp2
Part 3 : http://tinyurl.com/l7c52u
Part 4 : http://tinyurl.com/nmtxcd
Well we all know that it happens, and as the article states, shut this one down and 10 more will rise, but really what are the studio (film and music) doing about protecting their content in the first place? How does Mr DVD Man who loiters around our bars, clubs and pubs get them in bulk with decent printed covers? Someone is leaking it out somewhere!
Or what of the fact that cinema attendance is at an all time low... well after being asked if I had my own goodies in my bag when entering to see the new Terminator film, is it any wonder that people will pay half the cinema ticket price for a dodgy dvd or a download then buy confectionary at a sensible price without the 300% markup (sorry but £2.50 for 500ml of water in a Odeon is daylight robbery!)
I wrote a little blog on the subject of protecting the pre-media assests just as a taster to make people think, our blog is targetted at the people creating the media for any output channel. Please take a read.
http://tunicca.wordpress.com/2009/06/30/whos-protecting-your-brand-assets/
Techdirt has not posted any stories submitted by tele2002.
Do the math
Well, this one has sparked some thought from it's readers, and most of what I am going to add has been covered somewhere in the comments above, but lets first take a quick look at history....
When the CD when into the mainstream consumer purchase frenzy the record labels got rich... and I mean mega rich while the artists also benefited from a sudden rebirth of their income (take any artist who republishes albums based on their hits...Rod Stewart anyone) but while the record labels where getting mega rich and having lavish drug fuelled parties they took their eye off the ball.... Suddenly the CD burner was becoming popular in the dorms of universities and music piracy became a mainstream business opportunity for any budding student (and I'm sure some of those pirates where setup for life on those dishonest earnings) Also their was the corrupt world of radio airtime that then closed down....
And then come the digital age.... and the labels ignored it.... and ignored it.... and are still trying to ignore it.... Why? Well for the past 50 years they have dealt with tangible product, something that needs to be manufactured, packaged and distributed, now artists can self publish and self promote taking 100% of the income.... Look at what Radiohead did and I'm sure others followed.
The artists today, much like movie stars should be signing contracts that allow for them ti take pride in their work and gain the royalties for their efforts, not take an advance in a hope that they may get rich if they do well...
If you took a major artist, lets say U2, yes they could take a huge advance because their label knows they have millions of fans who would buy the music, but what if they themselves said, you know what I want people to be happy with their purchase and pay for what it's worth....
So as to the $1.29 debate, I actually thought that .99$ was too much as when you do the math on it, if an album has on average 12 tracks you would be paying 12 bucks for it, yet go onto Amazon and buy the CD, packaging and all for less that it costs digitally, and you know what, when your computer crashes that CD is still on your shelf, and you know what, want to put that CD into as many devices as you like and you can.... DRM, Digital and high costs really do fuel the piracy game.
I closing thought for the labels is to get in touch with your mass market consumers and listen to what they expect because until you meet their needs piracy will keep holding you hold.
(oh and the poster who said .10$ is a little unrealistic but I get where your coming from, if 10 million happily buy the song for .10$ then that is 10million who would probably go back for seconds, if 1 million buy at $1.29 then you may only have 300k go back for seconds...
So where's the cash coming from
Good discussion here, I think that the internet provided the means to gain access to every niche, as Suzanne pointed out, Myspace provide the platform for anyone to publish themselves, yet the record companies still want to cash in and make big bucks on their old business model of selling CD's and broadcasting rights.... Where does that leave the small artists?
If you publish yourself on youtube with some background music, there is a very high probability that your video will be removed unless you can prove that you had the artists (or record companies) consent to use that peice of music, yet if someone loves your track that you self published on Myspace and helps promote you through the use, you don't have the lawyers banging down their doors....
So where's the cash coming from for small self published artists?
Spam....
At least with a newspaper there is targetted spam, unlike the last comment selling Nike shoes!!
Re: Re: So would it work?
So given that, if you also incorporated a print to web technology either as a clickable image or purl or 3d barcode and in the interface also had an option to include say Buzzed (like Yahoo's or maybe Digg) comments with XX thumbs up as part of the printed copy would that add an even more social dimension to the print, I mean it almost becomes alive then as new people print their's off new comments would be available, and users could subscribe to the favourite commentors etc etc
So would it work?
So Cody, given your comments here would the idea I wrote about above work? Only looking for your opinion....
Here's the links again.
Part 1 : http://tinyurl.com/fonp1
Part 2 : http://tinyurl.com/fonp2
Part 3 : http://tinyurl.com/l7c52u
Part 4 : http://tinyurl.com/nmtxcd
What if they had more choice?
Hi Michael, this is not the only place we are seeing such mismatch of providors and consumer wants/needs, some print editions get it right, others get it seriously wrong.
I was recently in Germany and happened to pickup the international edition of the NY Times (wasn't called that on the front, but was referred to as the NY Times International edition throughout the paper)athen the following morning I had the international edition of the Independant... the difference was astounding with the amount of advertising in The Independant.
So what if you could control the content in the printed editions and also print on demand in a place of your choice?
I have written a series of blogs on the subject (links below) about an intelligent Kiosk with various options for content control and levels of cost based on targeted advertising (well you have to subscribe so they have demographic information of you!)
Anyway have a read and please feedback.
Part 1 : http://tinyurl.com/fonp1
Part 2 : http://tinyurl.com/fonp2
Part 3 : http://tinyurl.com/l7c52u
Part 4 : http://tinyurl.com/nmtxcd
It's all about the content!
Well we all know that it happens, and as the article states, shut this one down and 10 more will rise, but really what are the studio (film and music) doing about protecting their content in the first place? How does Mr DVD Man who loiters around our bars, clubs and pubs get them in bulk with decent printed covers? Someone is leaking it out somewhere! Or what of the fact that cinema attendance is at an all time low... well after being asked if I had my own goodies in my bag when entering to see the new Terminator film, is it any wonder that people will pay half the cinema ticket price for a dodgy dvd or a download then buy confectionary at a sensible price without the 300% markup (sorry but £2.50 for 500ml of water in a Odeon is daylight robbery!) I wrote a little blog on the subject of protecting the pre-media assests just as a taster to make people think, our blog is targetted at the people creating the media for any output channel. Please take a read. http://tunicca.wordpress.com/2009/06/30/whos-protecting-your-brand-assets/