"They are. Specifically, they're monitoring anything specifically flagged for their attention be people using the @easyjet, just as every twitter user has their mentions highlighted. That's the entire point of them having a Twitter account in the first place - so that customers can contact them via an alternative means. Not a conspiracy."
Agreed, I've had them contact me a couple of times when I mentioned that my flight was delayed, their social media team was courteous and helpful.
The key in this case, at least for me, is the sequence of events. What upset some people seems to be the implication that Mark sent a tweet, and this was somehow picked up by some social media person, who then contacted the Glasgow easyJet staff.
What appears to have happened is that he complained about the delay, then sent the soldier tweet, then went to the staff and complained again, this time showing them the tweet. At this point the manager intervenes, and the actual events become blurred.
Mleiser has gone awfully quiet on Twitter though, is there a CCTV of the event I wonder?
Just to add to the above, titles can be denied trademark protection if they're inherently generic, but there are tons of comic book titles protected under trade mark. Check out The Avenger's TM information:
Actually, titles are commonly protected by trademark. This doesn't mean that nobody else in the world can use the word, it simply means that the word cannot be used by another title describing a similar thing.
However, very generic names might not be protected if they are "inherently generic".
This is standard practice with titles, and it doesn't mean that the author owns all uses of the word Hacktivist, just the particular use as a comic book title (and possibly to be used in other media, such as TV or film).
Think of any movie with a generic title, such as Unforgiven, The Dictator, The Patriot, The Shining... the authors don't own all uses of those words, just their use in a specific medium.
I have met Shira Perlmutter when I moderated a debate in which she takes part. Although she is definitely an IP maximalist, she did not strike me as a fool, on the contrary, she seemed exceptionally sharp and clued in, so I am a bit sceptical about the report.
Either she did say what she said, in which she is completely misrepresenting three-strikes repercussions, or she has been misquoted.
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