I think you maybe confusing Airsoft guns with BB/Pellet guns. Airsoft guns shoot little plastic, rubber or paint balls that are larger and lighter than metal BBs. Airsoft guns us springs, simple pressure pumps or little CO2 canisters but the guns are primarily plastic; they don't shoot far (although some can shoot really fast) and can't take much pressure without breaking.
I actually like Magic Hat. Scratch that. Love Magic Hat. They make two of my favorite beers. A black lager called Howl and a red beet beer called Wacko. Now out of principle I can't drink any of those delicious things until they stop being dicks in this asinine lawsuit.
I live in a small town and ship a lot of stuff either through Ebay or for my business so I spend a lot of time at the Post Office. Talking to the postmaster, nice guy who has been there for as long as I can remember, and he told me that the Post Office breaks even or makes money on packages. Individual letters and bulk mail are what kill them since they need to deliver a lot of them per carrier to make it worth the carrier's pay check.
He thinks they are afraid to raise rates on letter delivery because that is what the average person uses to gauge how well the Post Office is doing.
As far as I understand it it is not to penalize ads but things like web rings and link lists where a site is nothing but links to other sites and no content. Which is why this appears to be so fine a line.
As a long time player of their games I can assure you that GW is as bad as the MPAA. They threaten sites over fan fiction. They threaten people make fan movies. They threaten sites over rules discussions that reveal some sort of info about their games. They sue companies that make models that are hemi-demi-semi similar to theirs. They sue companies that make model weapons or other bits that can fit on their models even if its made for another companies model range. The threaten people trying to run tournaments if they let people play with stuff that GW doesn't make. They still only make their rules in print format and threaten people who try to make digital applications of them. They try to squeeze independent retailers with silly rules like no online sales. They raise prices every year on everything despite industry trends towards lower cost production.
I have several police officers in my family who do not understand why I and many other people do not respect the police. I try to explain to them by pointing out things like the UC Davis incident, the FBI fake terrorism plots, and entrapping high school kids in Florida that make people see all the police as if they were civil rights era southern sheriffs. Sadly it falls on deaf ears.
Since this isn't an actual legal framework submitting false complaints wouldn't be illegal. So lets start sending them to the IPs for the RIAA, MPAA, and studios? Few hundred thousand complaints and they will either have no more internet or give up on this idea.
There is no way you are going to find someone who isn't biased for or against Apple. When Steve Jobs died the news treated it like the death of Jesus and jurors will think anything but an Apple victory would be an affront to that man's life. Apple could sue Microsoft over the tablet Bill showed in 2002 and win.