Though it looks very ridiculous to give on line free movie, it makes lot of sense... On internet WoM publicity can happen faster than light. If movie maker has confidence in his content, packaging and presentation, there will be huge user generated content to promote the movie- free of cost – then after lot of endorsement, advertisement revenue can flow in (unconventional source of income for movies). But it could turn the tide exactly in reverse if movie is disliked by the majority. There could be good idea to give pre-launch promo with multiple climax options.
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Free Psychology
Though it looks very ridiculous to give on line free movie, it makes lot of sense... On internet WoM publicity can happen faster than light. If movie maker has confidence in his content, packaging and presentation, there will be huge user generated content to promote the movie- free of cost – then after lot of endorsement, advertisement revenue can flow in (unconventional source of income for movies). But it could turn the tide exactly in reverse if movie is disliked by the majority. There could be good idea to give pre-launch promo with multiple climax options.