As an Education Marketing enthusiast, I personally view Advertising as Marketing...as Yes, I know, there is a different between the two technically...however, the basic premise of promoting a message remains the same.
I appreciate the "Captive Audience is dead" point you mentioned because we do live in a somewhat of an ADD type of society. Everything happens so fast in today's world that finding a captive audience is quite tough. Which is why at our firm, we focus on our Education Marketing as a vehicle to be creative, appealing, and relevant to a targeted group of people that are interested in what we have to say. Thanks
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