"the role of the community in making that work a hit"
Preposterous: If someone is a content creator, the marketing costs in forcing the public to consume it are a creative expense of that creator or their distributor! These crowd-sourced marketers must have been well-compensated in order to perform their services, or they wouldn't have done it!
How could anything not be driven by money? Therefore, let money control everything.
Straight from the mouth itself.
"You might be wondering if we had to break some magician's code of secrecy to show you that hanky thing. Yeah, we did. And there are probably some magicians, some tuxedo-clad lowlifes, that actually put their cheesy little secrets above patriotism..." http://www.youtube.com/watch?v=vEB50IfgkA4
On the other hand, I remember the flower-shadow trick as Teller's masterpiece.