I don't know if I'd compare it to the Edsel. The Edsel actually had redeeming features. Warner Brothers' plan doesn't.
That said, I prefer the Corvair to the Edsel.
They realize. They just don't care. After all, they can enlist the Department of Homeland Security to go after pirates, or get extortionist settlements by threatening life-destroying lawsuits?
...it's about making it look like you made a "good faith effort", when you're engineering it to fail, then writing off the loss on your taxes, insisting piracy (instead of lack of a compelling product) is the problem, and then insisting on more legislation to put the actually successful streaming services under, and propping up your old business model.
Re: The top comment is shit
"Lighten up, Francis"