Every conference in the digital media space has sessions, workshops, and panel discussions about rights issues, content ownership, and business models. The fact that Viacom and Google (both very large organizations) find themselves in court over the matter demonstrates the complexity of the issues involved.
The fact is that distribution models like YouTube and even more so BitTorrent networks are weening the cyber-public off old models of distribution. Unfortunately, there is no dominant and completely successful business model to fill the void and pay all the people who contribute to creative content.
Viacom's bottomline is their bottom line, which allows for payments on contracts for content (and to shareholders).
There is still room for exciting new business models that ensure content creators (and contributors) get paid and still allow for the public to engage the content they love in the ways they expect (or to have their expectations changed).
These are exciting times!
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Rights, Content Ownership, & Business Models that Work
Every conference in the digital media space has sessions, workshops, and panel discussions about rights issues, content ownership, and business models. The fact that Viacom and Google (both very large organizations) find themselves in court over the matter demonstrates the complexity of the issues involved.
The fact is that distribution models like YouTube and even more so BitTorrent networks are weening the cyber-public off old models of distribution. Unfortunately, there is no dominant and completely successful business model to fill the void and pay all the people who contribute to creative content.
Viacom's bottomline is their bottom line, which allows for payments on contracts for content (and to shareholders).
There is still room for exciting new business models that ensure content creators (and contributors) get paid and still allow for the public to engage the content they love in the ways they expect (or to have their expectations changed).
These are exciting times!