My company made a documentary on comic Charles Nelson Reilly a couple of years ago and have been giving away free DVD's of the film with T-Shirts for months to great success (at least, by indie film standards)at cnr's website (CharlesNelsonReilly.com). I can tell you when we were just selling the t-shirts at the site we didn't sell many. We also couldn't get any distributors interested in releasing the film, despite it getting great reviews. So we threw them together and sales took off. Not sure how to break down who wants the movie vs. the t-shirt, but i am starting to think that the future of independent film is in selling t-shirts as well. :)
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t-shirts and physical media
My company made a documentary on comic Charles Nelson Reilly a couple of years ago and have been giving away free DVD's of the film with T-Shirts for months to great success (at least, by indie film standards)at cnr's website (CharlesNelsonReilly.com). I can tell you when we were just selling the t-shirts at the site we didn't sell many. We also couldn't get any distributors interested in releasing the film, despite it getting great reviews. So we threw them together and sales took off. Not sure how to break down who wants the movie vs. the t-shirt, but i am starting to think that the future of independent film is in selling t-shirts as well. :)