Google verifies these new Google places listing via telephone number that is listed and/or via snail mail. I'm not sure how people are getting around the phone number option as Google Calls the listed number in the posting, and must have access to ways of verifying the numbers location. The snail mail to a faulty address or to a mail drop still requires people to confirm the code on the mailing. My guess is that some will find ways to get around these verification techniques but most won't. As legitimate vendors claim and verify their own listing the temporary head start some spammers get will be dilluted when better citations and more reviews accumulate to the true local business people.
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Verification options
Google verifies these new Google places listing via telephone number that is listed and/or via snail mail. I'm not sure how people are getting around the phone number option as Google Calls the listed number in the posting, and must have access to ways of verifying the numbers location. The snail mail to a faulty address or to a mail drop still requires people to confirm the code on the mailing. My guess is that some will find ways to get around these verification techniques but most won't. As legitimate vendors claim and verify their own listing the temporary head start some spammers get will be dilluted when better citations and more reviews accumulate to the true local business people.