Warner Brothers copyrighted the Foghorn Leghorn character, even though his mannerisms were based off of a longtime character on the Fred Allen radio show, Senator Claghorn, played by Kenny Delmar. Then they were able to force Delmar to get their permission to perform the character he originated. So as you see, there is a precedence in the ALS Association trademarking something they had no part in creating.
Everybody laughed at Ray Stevens and his song "Santa Claus Is Watching You" in 1962, but these lyrics are hitting close to home now:
Well you may thing you can sneak around and get away with something But there ain't no way, 'Cause Santa's no fool, he's really super cool. He's the secret head of the CIA. Eesh, Iish, crime don't pay (You can't do nothin' cause you're never alone He's even got a wire tap on your phone.)
Did you really expect a gatekeeper to put forth any view other than what they did? They are in the business to make money by keeping a stranglehold on content. You can't expect them to show a report on how wrong they are.