So what does that all really mean? Well firstly it's factual proof that one download cannot equal one lost sale, secondly it gives some perspective on how damaging piracy can actually be. If we are producing 95% piracy rates out of iOS devices where only at worst 20% of the market can be pirates then it's reasonable to presume that it's the same everywhere.
It is also worth pointing out that if someone downloads a lot of items at once, they probably do not use them all. If they had to pay they would make more effort to work out in advance which ones they were most likely to use.
Some DVD's are blighted with ads claiming that pirates support drug pushers and terrorists. I guess that some drug pushers are so impoverished that they would be unable to push drugs if it were not for the money they get from selling pirated DVD's.
The adverts are configured so that some DVD players will not yet you skip them or fast forward through them. Many open source DVD viewers do allow you to do that. I bet there are people who would like to ban such software!
I wonder how long before someone goes to court when a company goes out of their way to discourage people from reading the terms. It may be hard to prove, but why else do so many companies put the terms into an absurdly small text box?
If you could prove that they had deliberately tried to discourage people from reading the terms, would that invalidate them?
We do not yet have a clear idea what exactly it is about human brains that causes them to experience anything. Some people think we are close to understanding it; others call it the "hard problem", because it appears to be the most difficult problem that science faces. I am assuming that it will eventually be understood and then we will be able to make robots which are every bit as self aware and alive as we are. Then we will face all these problems!
In the meantime, we will very soon have robots that appear to be human and to have human thoughts and feelings. Many people will be very happy with this, some may react violently.
If 10,000,000 young children believe that their kiddy-bots are alive, what to do if people begin to smash them up publicly?