Everyone, especially techie people, dislikes bad push advertising. It's a common theme.
Good advertising works, though. If done well, it can provide a great user experience. There are many, many examples of solid, relevant display ads, television ads, etc. prompting people to go to search engines to search for more info. A good display ad can boost your awareness, it may even peak someone's interest to sign up for permission marketing, which will allow you to continue to provide relevant content marketing to them. Sure, you can't just throw up a banner and expect cash to flow. But it can be part of an effective overall strategy, when combined with search, good social PR, and a good permission asset focused on content.
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They work alright
Everyone, especially techie people, dislikes bad push advertising. It's a common theme.
Good advertising works, though. If done well, it can provide a great user experience. There are many, many examples of solid, relevant display ads, television ads, etc. prompting people to go to search engines to search for more info. A good display ad can boost your awareness, it may even peak someone's interest to sign up for permission marketing, which will allow you to continue to provide relevant content marketing to them. Sure, you can't just throw up a banner and expect cash to flow. But it can be part of an effective overall strategy, when combined with search, good social PR, and a good permission asset focused on content.