The success of the Gangnam video is in part due to how the artist managed copyright. Just like with any law, how, when and if you choose to enforce a right, is an art not a science.
In this case it's made smart business sense, but it may not for all artists. This artist made the choice not to invoke his copyrights, but he still has that choice to reel that in now or in the future. Copyright provides a choice, and we like the ability to have choice, and discretion in how we enforce one's rights.
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Copyrights Management Is Key
The success of the Gangnam video is in part due to how the artist managed copyright. Just like with any law, how, when and if you choose to enforce a right, is an art not a science.
In this case it's made smart business sense, but it may not for all artists. This artist made the choice not to invoke his copyrights, but he still has that choice to reel that in now or in the future. Copyright provides a choice, and we like the ability to have choice, and discretion in how we enforce one's rights.