Roca must be run by a masochist. None of the lawsuits or threats had any real legal merit and were only done to harass. But they should of picked a target with very shallow pockets and no knowledge of the law.
The are a few ads I think most will tolerate and occasionally pay attention to. Static ads that a reasonably generic that relate to the website. IP based ads for local companies. And emails from vendors you have dealt with and are likely to buy from. Of the 3, the emails are probably the most effective - there is an existing relationship and interest in some of the products.
Ads are a guest on my system. Websites I chose to visit are guests on my system (I enjoy Techdirt so I come often). Software is a guest on my system.
Note, if I do not perceive a value, I will either block ads, not visit the site, or never install (or remove) the software. These are my rules. To the IAB you must abide by my rules, it is my ISP account and my equipment you are using.
"Guess what buddy, if your ads aren't working it's 'cause you're doing it wrong." - Very true, the whole point of advertising is customer awareness of one's products.
Advertising, per se, is not evil, its just a method for sellers to reach customers. The key is not to needlessly antagonize the customer. Ad-blocker usage should be a clue the customer is irritated at the many of the advertisers' antics.
The trolls seem to count on the average judge being technically illiterate if not incompetent. However, that is a very risky strategy if they run into either a judge, defendant, or opposing attorney who actually is technically literate and competent.
Assuming the countdown starts on 1 Jan, then about 1 May you will not be allowed to fly. Somehow, I have a feeling a couple lawsuits and the tanking of the US economy might get someone in DC to stop playing golf for about 5 minutes.
Being blindsided and having a murky crystal ball are two different animals. The first means a refusal to pay attention to emerging trends and their effects on your business model. The second implies a level of competence in the leadership that they realize they will need to adapt and are trying to adapt. In the second, there is a good chance the crystal ball was a little too murky. MLB is correct in that they will need to partially cannibalize their current revenue streams with newer ones.
Of the major sports, I suspect MLB is probably the best positioned. They are not as dependent on a big national contracts and their games broadcasting has always had a strong local component. The NBA and NHL are probably in decent shape because their broadcasting tended to follow MLB's model. The NFL could be in the worst shape because they tended to centralize the broadcasting into a national package.
Also, the NFL has another vulnerability which is its season has very few regular season games compared to other sports. The revenue per game must be very high compared to the other sports. If the rights per season are 16,000,000 the per game for the NFL is 1,000,000 will for the NHL and NBA it is $200,000 and for MLB it is $100,000 (round numbers).