While I don't think this would necessarily kill rentals I do think that it will kill the market for previously viewed movies. If I am looking at purchasing a movie when blockbuster is trying to unload the 200 extra copies of the latest summer movies I am not going to buy it from them if I know it is missing content.
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Kill previously viewed sales
While I don't think this would necessarily kill rentals I do think that it will kill the market for previously viewed movies. If I am looking at purchasing a movie when blockbuster is trying to unload the 200 extra copies of the latest summer movies I am not going to buy it from them if I know it is missing content.