People have been paying for the _delivery_ mechanism more than anything else.
In the past it involved among other things printing ink on dead trees and distributing it as far as it made economical sense. This was also the most costly part of the value chain.
So yes I agree 'paying for access' is misleading. focusing on how to deliver pertinent content to audiences is the key in my opinion and what we will ultimately pay for. I also consider authors, editors etc as part of this delivery mechanism in digital media, since they act as the filters that help deliver content to our brains.
Not basing their revenue models on ads is too frightening for big media, so they are in denial.
Apparently they hope that the environment that allowed them to command the margins they once had from controlling access to those eyeballs will return back after the recession.
If only they realised that their function as a media company is to acquire, maintain and monetise audiences, they could look into alternatives. Some of which we very recently discussed in a workshop at the Media Camp Athens event http://www.pagonis.org/dialogue/MCA2010.html.
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People pay for delivery to be precise
People have been paying for the _delivery_ mechanism more than anything else.
In the past it involved among other things printing ink on dead trees and distributing it as far as it made economical sense. This was also the most costly part of the value chain.
So yes I agree 'paying for access' is misleading. focusing on how to deliver pertinent content to audiences is the key in my opinion and what we will ultimately pay for. I also consider authors, editors etc as part of this delivery mechanism in digital media, since they act as the filters that help deliver content to our brains.
Non ad-based revenue models are too frightening to media
Not basing their revenue models on ads is too frightening for big media, so they are in denial.
Apparently they hope that the environment that allowed them to command the margins they once had from controlling access to those eyeballs will return back after the recession.
If only they realised that their function as a media company is to acquire, maintain and monetise audiences, they could look into alternatives. Some of which we very recently discussed in a workshop at the Media Camp Athens event http://www.pagonis.org/dialogue/MCA2010.html.