It doesn't matter what the results are, it is simply very clever marketing. Sure they will look at the results objectively, however the value is in the viral nature of such a decision. There will be much talk of this online which will increase their audience considerably simply through word of mouth online whilst also giving them a stake in the ground for their next book/venture.
I don't want history repeating itself so I share with all, I once had superpowers, nothing too special, just the ability to run at warp speed and the strength of 10,000 brown bears. It turns out these days you tell your partner about any of your assets with no pre-nup, superpowers or not you are pretty much gonna end up homeless. I now make a living picking up food wrappers outside taco bell.
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PWYW
It doesn't matter what the results are, it is simply very clever marketing. Sure they will look at the results objectively, however the value is in the viral nature of such a decision. There will be much talk of this online which will increase their audience considerably simply through word of mouth online whilst also giving them a stake in the ground for their next book/venture.
Pre-nup is essential
I don't want history repeating itself so I share with all, I once had superpowers, nothing too special, just the ability to run at warp speed and the strength of 10,000 brown bears. It turns out these days you tell your partner about any of your assets with no pre-nup, superpowers or not you are pretty much gonna end up homeless. I now make a living picking up food wrappers outside taco bell.