I work for the London based health insurance specialist Drewberry helping individuals throughout the UK with their medical insurance requirements.
Whether it is a parent looking for a family health insurance plan or a professional requiring comprehensive medical insurance we are here to ensure that individuals are able to make an indormed decision when choosing their health insurance provider.
It doesn't matter what the results are, it is simply very clever marketing. Sure they will look at the results objectively, however the value is in the viral nature of such a decision. There will be much talk of this online which will increase their audience considerably simply through word of mouth online whilst also giving them a stake in the ground for their next book/venture.
I don't want history repeating itself so I share with all, I once had superpowers, nothing too special, just the ability to run at warp speed and the strength of 10,000 brown bears. It turns out these days you tell your partner about any of your assets with no pre-nup, superpowers or not you are pretty much gonna end up homeless. I now make a living picking up food wrappers outside taco bell.
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