Worked at Tower Records for 9 years. Really miss it. I pledged because I thought it was cool. However, I work in marketing and I thought it was an incredibly clever PR stunt to use kickstart to publicize the project AND to publicize kickstart, which I had previously not heard of. The web and traditional media are full of stories about this project now and if Colin had used his own money or his dad's money there would be very little anticipation about the project or it's eventual release. In my humble opinion, the only way to make a documentary like this a success is to use Colins name and passion for the topic, Tower's iconic yet fallen brand and this "new" platform where people who have a similar passion or fond memories that involved a trip Tower Records feel that they have a part in getting this made...which they now do. Very clever indeed, and I look forward to watching "my" film.
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I donated to this project...
Worked at Tower Records for 9 years. Really miss it. I pledged because I thought it was cool. However, I work in marketing and I thought it was an incredibly clever PR stunt to use kickstart to publicize the project AND to publicize kickstart, which I had previously not heard of. The web and traditional media are full of stories about this project now and if Colin had used his own money or his dad's money there would be very little anticipation about the project or it's eventual release. In my humble opinion, the only way to make a documentary like this a success is to use Colins name and passion for the topic, Tower's iconic yet fallen brand and this "new" platform where people who have a similar passion or fond memories that involved a trip Tower Records feel that they have a part in getting this made...which they now do. Very clever indeed, and I look forward to watching "my" film.