Libraries do this to an extent. When books start to physically fail (i.e. pages missing, covers torn, etc), librarians will order a new book to replace the damaged one. This is what HarperCollins appears to be doing. I can respect that. But why 26? Seems like an arbitrary number to me.
Mike, I typically agree with your posts. You're usually spot on. But in this case I don't know if we have all of the facts. I would suspect that when people rent a DVD it's because they want to watch a movie and not the entire theatrical experience.
That being said, I think it's pretty crummy to show the bonus feature menu items and then block them from playing.
They'll soon realize that digital distribution is here to stay.
It's about time someone started to notice. I almost tend to think of this as bullying. The bigger guy tries to take down the smaller one because the smaller guy is becoming more successful. Whatever happened to competition?
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