Mattel has a charity foundation called Mattel Foundation which is focused on helping kids.
Some charity comes along that is apparently also focused on helping kids(and knowing of the Mattel name and the fact that it provides toys to kids and perhaps even knowing of the existence of the Mattel Foundation) decides for whatever reason to call itself Project Mattel.
And you guys don't see the potential for confusion?
Assuming the above is correct, if there ever was a reason for trademark laws, this is it - this isn't just confusing to a moron in a hurry issue, this is, as stated above, confusing even to a genius moving at a leisurely pace.
Again, if the facts stated above are correct, LEGO had no choice but to act.
Adding to what others have said, a simple google search shows that there are in fact LEGO sponsored charitable events - some of which are called "LEGO Charity" this or that. Firther, in fact there appears to be a LEGO charitable (or at least quasi-charitable) entity http://www.legochildrensfund.org/. So the simple answer is that not only a moron in a hurry, but even a genius moving at a leisurely pace might think Project Legos was connected with LEGO. This one to me actually makes sense.
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This is not even a close question...
Let me get this straight...
Mattel sells toys.
Mattel has a charity foundation called Mattel Foundation which is focused on helping kids.
Some charity comes along that is apparently also focused on helping kids(and knowing of the Mattel name and the fact that it provides toys to kids and perhaps even knowing of the existence of the Mattel Foundation) decides for whatever reason to call itself Project Mattel.
And you guys don't see the potential for confusion?
Assuming the above is correct, if there ever was a reason for trademark laws, this is it - this isn't just confusing to a moron in a hurry issue, this is, as stated above, confusing even to a genius moving at a leisurely pace.
Again, if the facts stated above are correct, LEGO had no choice but to act.
Re: Re: Re: this one
Adding to what others have said, a simple google search shows that there are in fact LEGO sponsored charitable events - some of which are called "LEGO Charity" this or that. Firther, in fact there appears to be a LEGO charitable (or at least quasi-charitable) entity http://www.legochildrensfund.org/. So the simple answer is that not only a moron in a hurry, but even a genius moving at a leisurely pace might think Project Legos was connected with LEGO. This one to me actually makes sense.