So interesting to read this! Why? A person from the Spotify team visited my class while Spotify was still in beta in the spring of 2008 (do not quote me, but I think he was the brand manager).
When he asked for a band (to demonstrate the service) I instantly responsed Nine Inch Nails since I adored their compete with free model for Ghosts I-IV which was in the buzz back then. So we got to hear Sin from the AATCHB live album.
I later asked how Spotify's business model actually work and how it will benefit the artist, since there is no opportunity to connect with fans (the only opportunity for monetization is 1,000,000s of songs played). The answer, which has probably changed a little bit, was that the "connect with fans" opportunity already exists on other platforms and will become better and better, while Spotify can focus on what they do best. Makes sense.
As a NIN fan, building the hype around CwF + RtB, and being a Swedish citizen building the hype around Spotify being the future of recorded music, I'm still eager to see NINs and Spotify's models getting closer to each other. That's why I'm still a little bit annoyed over the Null Corp. recordings not being available in Spotify.
Thanks for writing a very interesting blog, btw
Techdirt has not posted any stories submitted by Fredrik Ekman.
Swedish band "Cult of Luna" re-released their album as a book
FYI, A similar story from last year.
http://cultofluna.com/evigariket/
So interesting to read this! Why? A person from the Spotify team visited my class while Spotify was still in beta in the spring of 2008 (do not quote me, but I think he was the brand manager).
When he asked for a band (to demonstrate the service) I instantly responsed Nine Inch Nails since I adored their compete with free model for Ghosts I-IV which was in the buzz back then. So we got to hear Sin from the AATCHB live album.
I later asked how Spotify's business model actually work and how it will benefit the artist, since there is no opportunity to connect with fans (the only opportunity for monetization is 1,000,000s of songs played). The answer, which has probably changed a little bit, was that the "connect with fans" opportunity already exists on other platforms and will become better and better, while Spotify can focus on what they do best. Makes sense.
As a NIN fan, building the hype around CwF + RtB, and being a Swedish citizen building the hype around Spotify being the future of recorded music, I'm still eager to see NINs and Spotify's models getting closer to each other. That's why I'm still a little bit annoyed over the Null Corp. recordings not being available in Spotify.
Thanks for writing a very interesting blog, btw