Their problem is exacerbated by the fact they have little chance of getting young people. For example, when I got my first apartment in 2001 signing up for cable was automatic – I gave it no thought whatsoever. Internet video didn’t really exist (not even YouTube!) and even though I didn’t watch a ton of TV I wanted more than three broadcast networks. Now in 2017 I can’t imagine any young person getting their first place, especially one used to Netflix/Amazon Prim / Hulu, feeling the need to sign up for cable channels that cost over a hundred dollars a month.
Seriously, if there are thousands of hours of TV out there, and no way you can watch all of it, the Netflix/Hulu/Amazon half cost $30 a month and the cable TV half costs over $100 a month – why would you even consider Cable TV? You can’t watch it all anyway.
Have had cable since my first apartment in 2001. Sold my old house in late 2016 – only got internet in the temporary apartment. Moved in the new house a few weeks ago – no desire for anything but internet.
Once you go streaming only there is zero desire to go back – why would I ever want to watch anything that’s not on-demand, commercial free? Plus, since I am saving so much money I can buy shows on Amazon and iTunes and watch them indefinitely – cable goes away when I quit paying for it. And I can’t imagine any young person getting their first place ever signing up for cable in 2017.
Techdirt has not posted any stories submitted by fordpinto.