Warsteiner is one of AB-InBev's brands. I dropped in to point out that they have this phrase already and have been using it (in German) in the US since at least 1991.
AB's aggressive stance is surprising; the size and reach of the company has have them concerned about running afoul of cartel and monopoly laws. Print media in the EU already tends to refer to the conglomerate as a cartel.
Re: Re: A little late...
Warsteiner was one of five brands last year to share a €106m fine for price-fixing over 2006-08. Parent AB-InBev managed to avoid getting hit for this.
Sorry for the self-reply comment completion. I accidentally clipped this bit when posting and there's still not even a brief comment edit period here.
Re: A little late...
Warsteiner is one of AB-InBev's brands. I dropped in to point out that they have this phrase already and have been using it (in German) in the US since at least 1991.
AB's aggressive stance is surprising; the size and reach of the company has have them concerned about running afoul of cartel and monopoly laws. Print media in the EU already tends to refer to the conglomerate as a cartel.
Functional product features
As anyone who ever heated up a frozen pizza can confirm there's a good argument to be made for flavour being "trade dress".