The Pirate Party can potentially succeed specifically because they are unlike any other party.
Their base IS the Internet community, and that demographic has certain expectations, like any other, which includes cynicism and irreverence. Other parties can only wish they were tapped in to such a powerful, global group of like-minded people.
It does not make us any less serious on issues. It is simply a way that we are meaningfully different from your normal run of politico.
Whether that translates into meaningful policy is another story.
This is good, in theory.
After a few (more) large newspapers get slapped by this, maybe they'll wise up.
Sometimes a harsh lesson teaches best.