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Deborah Wong

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  • Mar 03, 2011 @ 04:21am

    joan lunden healthwise

    I received a phone call from a gentleman who stated his name was Bruce Blake and that he was THE producer of Healthwise MD hosted by Joan Lunden on PBS. Spent almost an hour on the phone with him. I am a physician who practices integrative and anti aging medicine, he said Healthwise MD was doing a 15 part series on anti aging, bioidentical hormones, integrative medicine, and that my name came up via Web MD. Bottom line, several different things he is doing in connection w/ the series, said would send application, if i qualify and he assured me that if "everything checks out" he would highly recommend me and that basically if he recommends the individual, board gives him an automatic go.
    I was very excited for this opportunity to be a part of really getting the word out there as i am passionate about this MD supervised, advanced wellness and mostly natural approach to preserving quality of life and vitality until our last day of life. It is cutting edge now, very slowly being accepted by mainstream, traditional medicine; ins. co's won't support this, even though it has now been well proven/researched/highly reputable and most of all effective and natural approach which allows individuals to enjoy a great quality of the second half of their lives. Just to get the message out there, that alone made me feel even more inspired. he stated the program would air 65 times, 20-22 times/mo also 6-8 min piece on internet; also 1 min piece "commercial" on OWN,Fox News. Estimated 71 million viewers. Also something he termed "narrow casting" something about involving a focused audience with moderate based referrals, gave a number of 50-60 billion. Sounded very exciting as this is real science and it truly is life changing, i have seen it in action, personally with my patients. Of course i was thinking wow, maybe they'll even compensate me, how cool would that be, but just like an infomercial at the end, after emphasizing how many people this would drive to my website (still under development, to be up soon), he said for all the traffic it will drive to my website, also would get a hard copy of the identity tape, book and promotion, all this for a one time fee of 22,000 which after misc. fees totals to only $26,400.
    So, is this for real, and usually the way it works is that producers recruit and pay the people they wish to appear on their show. Please advise.
    Thank you.
    Deborah Wong, MD