google's business as i see it is in collecting user data. it's a tradeoff, we give our user-habit data in order to use their free services. down the line, they'll have these huge profiles on everything about our lives. what we buy, read, watch. what blogs do we read. what coffee shop we go to. who our friends are. etc. and google can do what they want with this data. you gave them the right when you signed up for their services. it's in your user agreement. once this data reaches a critical mass, then you use heuristics for targeted marketing. done.
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google's business as i see it is in collecting user data. it's a tradeoff, we give our user-habit data in order to use their free services. down the line, they'll have these huge profiles on everything about our lives. what we buy, read, watch. what blogs do we read. what coffee shop we go to. who our friends are. etc. and google can do what they want with this data. you gave them the right when you signed up for their services. it's in your user agreement. once this data reaches a critical mass, then you use heuristics for targeted marketing. done.