Memes have been around long before the internet and they definitely influence people because we’re mindless reactionary machines. One look at this poster from my youth has condemned me to a life long regime of pull ups.
I admit I have fun with the ones calling from "Microsoft" about suspicious internet activity on my Windows (I use a Mac) computer. Sometimes I play the tech illiterate old man; computer is that what I watch Matlock on? Other times I demand to know when they installed spyware on my computer. My favorite is trying to get them to tell me if they’re from Microsoft exactly which operating system I’m using and hardware details.