Recently O2 Broadband, here in the UK, changed the definition of unlimited to mean 40GB however they still market and sell their plan as unlimited. Of course they didn't actually inform the customers when they redefined it, they simply started throttling and threatening disconnects to customers who purchased unlimited plans and used them as normal. After hundreds of complaints due to the threats of disconnect with no recourse they finally, on a users forum, presented their new definition of unlimited though finding that anywhere connected to their sales and marketing is not likely any time soon. For more info:
http://forum.o2.co.uk/viewtopic.php?t=44553&postdays=0&postorder=asc&start=0&sid=9afa6945a3420c74433e7bd5ad7cbc92
Being american and having lived in London for the last 10 years this doesn't surprise me. I've never witnessed a government that enjoys using technology to threaten it's citizens more so than the UK. Road Tax ads that have giant computers lurking on overpasses watching cars go past saying, "we will find you". You drive on the motorways here never seeing any actual patrol cars using their eyes and ears to monitor traffic and ensure safety, just cameras and vehicles with cameras everywhere. The idea being that you will not get away with it no matter what. Which goes against the idea of fair play that seems to exist in the states.
Apps...
Or another example with HTML5 and/or Javascript taking over from Flash. Which is an application based technology that showed how a closed system could present information in new and dynamic ways now with these technologies becoming part of the open-framework of the web. On the iPhone you've got Google's own CSS/Javascript/html5 driven web pages for Youtube, Calendar, Mail, etc which outstrip the functionality of the closed app which Apple provides... The facade is already cracking. Sure companies like apps. But ultimately, wouldn't companies want to create something that didn't only work on a set number of devices, but on everything?
Long live the web.