Radio advertising guru who has taught professionals in 36 countries how to create effective, money-making radio campaigns. Also the world's highest paid freelance radio commercial copywriter. http://danoday.com
Although he wrote to praise the radio commercial he heard, ironically William damned it by pointing out that he can't remember if it was for Toyota or for Honda.
While (at least in William's case) it entertained the listener, it didn't succeed in selling Toyotas (or was it Hondas?).
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