Just as most people never spend the time to read T&C's (particularly online), another thing to note about COLOR is that the company is going in not as just another app, but as a data-mining research tool. This alone should have people really pay attention to what they're signing up for.
We wrote a quick refresher on what Color is on our marketing website but we are very intriqued and been reading into what Color's progress has been and can potentially become...
Looking through this on a pure marketing/advertising lens will prove that more information = more ways to seed new products/services to a very willing and voluntary mass.
Always a plus in an increasingly segmented, (fractured for others) media consumption'd world.
Christina
Techdirt has not posted any stories submitted by Christina.
to go a little further about color...
Just as most people never spend the time to read T&C's (particularly online), another thing to note about COLOR is that the company is going in not as just another app, but as a data-mining research tool. This alone should have people really pay attention to what they're signing up for.
We wrote a quick refresher on what Color is on our marketing website but we are very intriqued and been reading into what Color's progress has been and can potentially become...
Looking through this on a pure marketing/advertising lens will prove that more information = more ways to seed new products/services to a very willing and voluntary mass.
Always a plus in an increasingly segmented, (fractured for others) media consumption'd world.
Christina