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  • Apr 10th, 2012 @ 7:10am

    Time shifting actually increases value of radio

    I am running (in my spare time) a business that is providing time shifting (podcasting) services to radio stations, so I can attest first hand that it massively increases the value of radio.

    A station that adds an archive tipically gets an increase in web site traffic of 5% a month, and downloads usually doubles every 2-3 months. Linking and comments on the content usually also increases massively.

    So instead of blocking users from time-shifting, they should encourage it !